Jaron CollisCore ConceptContent first, graphic design second. Remember human working memory is limited to dealing with about 8 items of information simultaneously.keep it simplenavigationcontentmetaphorskeep it simpleWebsites must be easy to learn and use. Do not try to create a new user interface, visitors want to spend their time using, not learning.navigationInformation is the interface, do not limit navigation options to menus. Organise navigation by expected user interest. Use words rather than icons for navigation, use icons only for a cosmetic role.menuscontentContent is the site's reason for existing. Quality content attracts visitors and makes them return. Good content costs money to create and maintain.menusProvide a broad flat summary of the available information. Pages hidden in sequences of screens will rarely be visited.metaphorsUse user interface metaphors that will already be familiar to visitors. e.g. menu bars, shopping baskets, click logo to return home etc.object-actionobject-actionCommon user interface metaphor. Pick an object, then choose an action to apply to it.falseinterfaces12002-09-29T01:06:06.818+01:002002-10-06T22:55:56.892+01:00Website Usabilityhttp://www.useit.com