Jaron CollisCore ConceptNamed after Rube Goldberg, a cartoonist who satirised the tendency to over-engineer machines.complexitycause and effectcomplexityCharacterised by being labouriously contrived. Performing a seemingly simple operation by an extremely complex, roundabout means.cause and effectGoldberg machines consist of series of disparate components interacting through a (humourous) sequence of cause and effect. In system theory terms, each step is a holon.falsedesign12003-11-13T18:42:33.934Z2003-11-13T18:52:40.791ZholonRube Invention Conventionhttp://rube.iscool.netRube Goldberg home pagehttp://www.rube-goldberg.comArchetypal RGM (Honda Ad)http://www.honda.co.uk/newcars/300k.swf