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Meme Name:Behaviourism
Category:business
Related Concepts:
  • game theory

    • Related Links:
    Core Concept
    An alternative view of rationality to that of game theory
    Prospect Theory
    Aka Kahneman-Tversky theory Uses ideas from psychology to examine decision making
    Loss Aversion
    People strive to avoid losses rather than make gains People record profits and losses in different mental 'accounts'
    Ambiguity Aversion
    People prefer making decisions on factors that are familiar
    Author: Jaron CollisLast modified: Tuesday, 27 August 2002 at 12:12 AM *