| Meme Name: | Authentic Business |
| Category: | business | |
| Related Concepts: | |
| Related Links: |
Guardian on Ethical Business
Authentic Business homepage
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| Core Concept |
| A form of ethical capitalism.
Business as a means of social improvement rather than maximising earnings. |
| purpose |
| "What is The point?"
A cause ? the company's reason for being. Should inspires and motivate members of the business, helping to guide decisions the conduct of relationships.
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| care |
| Business behaviour prioritises quality of life over profit, with consideration for colleagues, customers, suppliers, and the resources you employ. |
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| awareness |
| An understanding of your own purpose in life, your strengths and weaknesses, and the needs of others. |
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| non-exploitative |
| Avoid zero-sum games, everybody should benefit from business interactions.
Implies ownership by employees rather than shareholders. |
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| transparency |
| Deal with others honestly and transparently, avoiding hidden agendas, polemics and spin. |
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